If a tree falls in the forest • 05.31.10
With the terribly tragic oil spill, and it’s unstoppable damage my thoughts can’t help but turn to environmentalism — and what we’ve done to change this world. It’s enormously tragic that many people (some I dare call friends) don’t spare more than a second’s thought to the greatest ecological disaster in history. In the 11th Hour one expert estimated that Mother Nature as an industry “gives back” to us in the order of 38 Trillion dollars a year — that’s more than twice the combined economies of the world, and she does it for free. So in the spirit of giving just a little bit back — or really doing just a little less damage than I already was, here are some things that we could do to help that tree in the forest falling…
1. Buy paper products with recycled content – especially post consumer fibers.
2. Buy paper products made with clean, safe processes – paper products are bleached to make them whiter and brighter. But chlorine contributes to the formation of harmful chemicals that wind up in the air and water and are highly toxic. Look for products labeled chlorine free.
3. Make sure any virgin fiber content in the paper you buy is forest friendly – if the products you buy aren’t labelled 100% recylced, make sure the trees used to manufacture them came from sustainably harvested forests certified by Forest Stewardship Council.
Some interesting stats:
If every house hold in the US replaced just one box of virgin fiber facial tissues (175 sheets) with 100% recycled ones we could save 163,000 trees. Recycled brands include: Fluff out, Green Forest, Hankies, Marcal, and Seventh Generation.
If every household in the US replaced just one roll of virgin toilet paper (500 sheets) with 100% recycled ones we could save 423,000 trees. Recycled brands include: 365 Whole foods, Ambiance, April Soft, Best Value, Earth First, Fiesta, Green Forest, Marcal, Planet, Pert, Seventh Generation, Sofpac.
If every household in the US replaced just one roll of virgin fiber towels (70 Sheets) with 100% recycled ones we could save 544,000 trees. Brands include: 365, Atlantic, Best Value, Earth First, Fiesta, Green Forest, Pert, Marcal, Planet, Seventh Generation.
If every household in the US replaced just one package of virgin fiber napkins (250 count) with 100% recylced ones we could save one million trees. Brands include 365, Bella, Earth First, Green Forest, Marcal, Seventh Generation.
That’s a lot of trees that don’t have to fall.














